Facebook is still currently the biggest social network. With more than 1.3 billion monthly active users, it’s just wrong not to take the opportunity to get an exposure your business badly needs. Just imagine if your website is part of the million links that are being shared in every 20 minutes inside the social media giant. Calculate how this kind of exposure can affect the visibility and branding of your business. What’s more if you will get targeted traffic and you’ll only pay if a Facebook user would click your link? That’s definitely something you don’t want to miss.
Facebook Pay per Click Advertising
Facebook Pay per Click or PPC is the same with Google’s AdWords. The only main difference, obviously, is the type of platform your ad will be displayed. While the latter displays AdWords ads in search engine result pages, the former displays them as sidebar ads and in a form of suggested posts.
In Facebook’s PPC, you need to bid for the cost of a particular keyword, if you’ll win that means you’ll going to pay for a specific amount of money every time someone would click your link.
Does Your Business Need It?
Though this type of advertising is very promising, you should still need to ask and evaluate your business situation if you really need it. Are you just contented building followers using your fan page? Have you reached your goal by just doing it organically?
First, you need to properly assess your current marketing goal. If you feel that your business need more push and that you need more targeted traffic, then you can give Facebook’s PPC Advertising a try.
Second, if you need more brand exposure and your target audience are the young ones, then you really have a better shot in going for PPC. Just put in mind that you need a bit of assistant from a marketing expert to create a campaign especially if you are new to online marketing.
Third, if your business needs more global exposure and traditional marketing is just too costly for your budget then Facebook’s PPC is for you.
If you are not really sure and you can’t decide on your own, then you better consult or get an assistance from online marketing experts.
Advantages and Disadvantages of PPC
To help you more on deciding if Facebook’s PPC is for you, here are some unbiased reviews of the advantages and disadvantages of Pay per Click Advertising from trusted and credible sources.
According to SEO Inc. PPC improves immediate visibility, lessen advertising cost, increase ROAS or return on Ad Spent, reinforce branding, geographically targeted, and you have the choice to target as many keywords you want.
On the other hand, Online Income Teacher (http://onlineincometeacher.com/money/5-disadvantages-of-ppc-advertising) disagrees. For them, PPC is rather complicated to perform and can’t be easily implemented especially by those entrepreneurs who are new in online marketing. They added that PPC is also expensive, and they emphasized the fact that most people tend to ignore sponsored ads.
It’s all up to you now. After weighing the pros and cons, you would surely come up with a better understanding of your business which would lead you to choose the right decision.