If you own a business, at some point or another you will need to compose a press release. However, unless you have taken advanced English classes and other higher education courses, you may not have the knowledge or ability to write in a manner that will get the message across. Even if you know how to compose a press release, you may fall victim to a much more common problem – grammatical errors.
In last week’s blog post “#SubmitPR123 on Common Press Release Writing Errors” Submit Press Release shared some of the most frequently seen compositional errors such as no call to action and lackluster headlines. While these issues can lead to an ineffective press release, large amounts of grammatical errors can do the same thing.
While everyone should strive to write to perfect press release, there are some grammar errors that you should focus on trying to avoid by proofreading each press release extra carefully. These grammatical errors include:
• Ending sentences with prepositions;
• No comma after the introductory element;
• Effect verses affect;
• An unnecessary pronoun shift;
• An unnecessary shift in the tense of words.
Typical Examples of Bad Grammar
Some examples of verb tense errors include:
• I go to the store and I bought milk. Go is a present tense verb. Bought is a past tense verb. Bought should be buy milk since these two events both occur at the same time.
• I will eat fish for dinner and drank milk with my dinner. Will eat is a future tense verb but drank is a past tense verb. Since the dinner is going to happen in the future, it is not possible that the milk was drunk already.
For more information on Grammar Rules and Examples visit http://examples.yourdictionary.com/examples/bad-grammar-examples.html.
These are just a few of the common grammar errors that are seen. The fact is that your press release needs to be clear and easily convey the message you are trying to relate. Grammar errors can make the press release appear choppy and difficult to read or understand. Worse yet, they frustrate readers and reflect poorly on the writer and their organization.
The solution to these common grammar errors is to proofread your piece and then having someone else read the piece as well. Remember, the goal of your press release is to make an exciting announcement regarding your business. Do not diminish its power with grammatical errors that are easily avoided with a little effort.